How Much Does Monthly SEO Cost for A Small Business in the US?

For small business owners in the US, the thought of investing in Search Engine Optimization (SEO) to enhance online visibility and attract more customers may arise. However, the cost of SEO can fluctuate due to various factors, including industry, competition, and website size, necessitating careful consideration before making any decisions.

In this blog post, we will explore the average SEO cost for small businesses in the US and examine the key factors influencing the price.

Factors Influencing SEO Costs for Small Businesses in the US:

1.    Business Goals: Defining your business objectives is paramount. Whether you seek to increase website traffic, generate more leads, or boost sales, the level of ambition will dictate the necessary investment. It's essential to remember that SEO is a long-term strategy, and significant results may take several months to materialize.

2.    Competition: The level of competition in your industry will impact SEO costs. If you operate in a highly competitive niche, a more substantial SEO budget may be required to outperform rivals. Conversely, in a less competitive sector, achieving your goals with a smaller investment could be feasible.

3.    Website Size and Complexity: The size and complexity of your website also play a role in determining SEO expenses. Smaller websites with few pages generally incur lower costs than larger ones with hundreds of pages. Additionally, addressing technical issues like slow loading times or broken links can add to the overall SEO cost.

4.    SEO Agency or Freelancer: The choice between engaging an SEO agency or a freelancer will affect the cost. SEO agencies typically charge more but offer a wider range of services, including content creation, link building, and analytics. On the other hand, freelancers might be more affordable, though they may lack the same level of expertise and resources as agencies.

Average Cost of SEO for Small Businesses in the US: The average cost of SEO for small businesses in the US can range from $500 to $5,000 per month, depending on the aforementioned factors. According to a survey by Ahrefs, the average monthly cost of SEO in the US hovers around $2,700. Nevertheless, it's essential to acknowledge that this figure represents an average, and the actual cost may vary based on individual needs.

It's crucial to understand that SEO is an ongoing investment. To maintain online visibility and rankings, continuous SEO investment is necessary.


Investing in SEO can be a beneficial strategy for growing your small business in the US. However, comprehending the associated costs is vital. The expense of SEO depends on factors such as business goals, competition, website size and complexity, and the choice between an agency or freelancer. By understanding these elements, you can make an informed decision regarding the appropriate level of investment needed to achieve your desired outcomes.

If you have any inquiries about SEO, feel free to contact one of our web design experts who will be happy to answer your questions with no obligations.

We Build Custom Websites! Contact Us!